In order to encourage girls to new achievements in the framework of an educational tour to Vitebsk came to the project team "Women's work". On a thematic workshop in the evening and at an informal breakfast in the morning with like-minded businesswomen ekspertki told the future, what do you need to effectively run your own project, and gave advice on how best to do it.
First, how to begin any business – is the goal. To learn how to correctly put it, to tell a public activist Anna Shkadun.
Goal=dream+action – that is the definition, in her opinion, most clearly describes this concept.
And no matter what goals you put in front of him or – a long-term, medium-term or short-term, they should be working correctly. So how do you set goals to reach them? Instruction offered Anna, it looks like this:
– First you need to understand what you really want;
– Then write down your goals: specific and as detailed as possible, and in the present tense;
– An important point: the goal should be only positive;
– Goals need to set a deadline;
– Any target should be broken down into sub-targets;
– Continue to be drawn up a plan of action: specific, most detailed, time-bound, apart from the priorities;
– Visualize.
The secret of how to establish communication with your audience, collect contact database and build a content strategy, shared the founder of Women Entrepreneurship Support Project ProWomen By (Minsk), a specialist in the field of marketing and communication Julia Malkova.
In particular, she said that it is important to identify the target group and the most narrow – so in the future will be much easier to communicate with the audience.
Julia advises to focus on multiple platforms (eg, VKontakte and Facebook), where there is your audience and not be sprayed directly to all; test the communication and messages, to study the statistics; it is very important to create a portrait of the consumer (it should be as specific as possible); monitor references to the brand. It recommends that the expert did not forget about competitors, ie do market analysis, as well as to learn to respond to the negative.
On the intricacies of establishing communication with the public, and specifically with the authorities and journalists, told the founder of the project "Consists of honest and everything", manager of "Town meetings GDF" Jana Ustinenko.
From her mouth girls who are going to develop the business environment of the city on the Dvina, know that before you run your project, you need to study the experience of colleagues. With regard to cooperation with state structures, can not do without the study regulations.
One of the many expert advice is: if the project has just started, or short-term goals, it is very effective to meet personally with representatives of the authorities and the media.
A lot of interesting in the framework of the workshop, told the audience stylist online store Lamoda.by Suzeva Daria, who gave a presentation on "How to build a business wardrobe."
– Do not listen to anyone who says that you do not get! – Just like the beginning of his speech Daria. – No matter what the idea is, the main thing – to consider its quality and to love what you do. And if the desired niche in the region is free, for example, the fashion industry – it just makes it easier to deal with.
Every girl and business lady in particular, it should be remembered that second chance to make a first impression will not. Therefore, make-up, hairstyle, dress, accessories, shoes – all this requires careful selection.
Firstly, you need to take into account, in any line of business you are running. The second thing to take into account – it takes office. And the third, but not least – the level of the event, ie, where we go and who we meet.
For example, if your scope gets a high level of conservatism (policy, legal and financial sphere), the clothes are only suitable jacket and skirt or dress and jacket; Blouse should strongly contrast with the jacket, for example, blue with ivory, and the blouse should only be silk or cotton, no mixed fabrics. Shoes: must be a heel, but short (4-6 cm or 3-5 cm) and a stud.
For the average level of conservatism (the media, the world of advertising, etc.) requirements are already weaker: appropriate clothing checkered, stripes, color gamut wider. On the heel is also easier: the lower the level of conservatism, the higher the heel.
Requirements for each type of conservatism a lot, just a lot, and not only for clothing and footwear. Another plus for jewelery demand, hair, makeup, fragrance, bag ...
The whole workshop was very rich information. Therefore, I think that each participant something useful for himself there had learned.
At the end we can not say about the team's motto is [not]women's affairs. Here pokreativit girl. They believe that the mustache is not a mandatory attribute of success and nezhenskih cases do not happen. And also it is of the view that nothing is impossible if it does want.
Elizabeth Zolotnova
